{"title":"Anua","description":"\u003cp\u003eAnua is a Korean skincare brand founded in 2019 and best known for its heartleaf (Houttuynia cordata) formulas built around simple, plant-focused ingredient lists. At Poshy Store the Anua collection brings together the cleansing, toning, serum and moisturizer steps that made the brand a favorite with K-beauty shoppers in Jordan and across the region.\u003c\/p\u003e\u003cp\u003eInside this collection you will find the Heartleaf Pore Control Cleansing Oil and the Heartleaf Quercetinol Pore Deep Cleansing Foam, sold separately or together as the Anua Double Cleansing Duo for an evening routine. Toners and lotions include the Rice Milky Toner and the Heartleaf 70 Daily Lotion, while the targeted serums cover niacinamide with tranexamic acid, azelaic acid with hyaluron, and the PDRN Hyaluronic Acid 100 Moisturizing Cream.\u003c\/p\u003e\u003cp\u003eIf you are new to Anua, a common starting point is a cleanser plus a toner, then one serum for your main concern such as visible pores, uneven tone or dryness. Browse the full Anua range above and order online from Poshy Store.\u003c\/p\u003e","products":[{"product_id":"anua-pdrn-hyaluronic-acid-100-moisturizing-cream","title":"Anua PDRN Hyaluronic Acid 100 Moisturizing Cream","description":"\u003cp\u003e\u003cstrong\u003eAnua PDRN Hyaluronic Acid 100 Moisturizing Cream\u003c\/strong\u003e is a rich but fast-absorbing cream for skin that feels dehydrated, dull or thin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePDRN\u003c\/strong\u003e (polydeoxyribonucleotide), derived from salmon DNA, is the ingredient behind the \"salmon facial\" treatments — it is used in Korean skincare to support skin repair and elasticity. Here it is combined with a \u003cstrong\u003efull range of hyaluronic acid molecular weights\u003c\/strong\u003e, so hydration is delivered at the surface and held deeper down instead of evaporating within the hour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e as the last step before sunscreen in the morning, or the final step at night. Warm a small amount between the fingers and press into the skin.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat is PDRN and why is it in a cream?\u003c\/strong\u003e\u003cbr\u003ePDRN is a DNA fragment used in Korean skincare and clinics for repair and elasticity support. In a leave-on cream it works gradually on skin texture and bounce.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it too heavy for oily skin?\u003c\/strong\u003e\u003cbr\u003eIt is a hydrating cream rather than an occlusive one. Oily skin can use it at night; in summer you may prefer a lotion in the morning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it with retinol or acids?\u003c\/strong\u003e\u003cbr\u003eYes — applying it after an active is a good way to reduce irritation and dryness.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":49551071772928,"sku":null,"price":25.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/1_f4ca3455-82c2-4207-b425-01a21ddd84c4.webp?v=1787781114"},{"product_id":"anua-heartleaf-quercetinol-pore-deep-cleansing-foam","title":"Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150 ml","description":"\u003cp\u003e\u003cstrong\u003eAnua Heartleaf Quercetinol Pore Deep Cleansing Foam\u003c\/strong\u003e is a daily water-based face wash for skin that gets oily or congested through the day. It is the second step of a double cleanse, and the best-selling cleanser in Anua's heartleaf line.\u003c\/p\u003e\u003cp\u003eIt pairs \u003cstrong\u003eheartleaf (Houttuynia cordata)\u003c\/strong\u003e, the ingredient Anua is known for, with \u003cstrong\u003equercetinol\u003c\/strong\u003e and \u003cstrong\u003e0.5% BHA\u003c\/strong\u003e. The BHA works inside the pore on the sebum and dead skin that cause blackheads, while the heartleaf keeps the wash from feeling stripping.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e lather a small amount with water, massage over damp skin for about 30 seconds, then rinse with lukewarm water. Use in the evening after an oil cleanser, or on its own in the morning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes. At 0.5% the BHA is low enough for daily use, and because it is a rinse-off product it does not build up on the skin the way a leave-on exfoliant does.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it suitable for dry or sensitive skin?\u003c\/strong\u003e\u003cbr\u003eIt is formulated for oily and combination skin. If your skin is dry or easily irritated, use it in the evening only, or choose a cream cleanser instead.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it remove makeup and sunscreen?\u003c\/strong\u003e\u003cbr\u003eNot on its own. Use an oil cleanser first to break down makeup and sunscreen, then follow with this foam as the second step.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":49551073083648,"sku":null,"price":18.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/671043dc-6341-4ede-bd75-1a578654e8d6.webp?v=1789259181"},{"product_id":"anua-heartleaf-pore-control-cleansing-oil-mild","title":"Anua Heartleaf Pore Control Cleansing Oil Mild 200 ml","description":"\u003cp\u003e\u003cstrong\u003eAnua Heartleaf Pore Control Cleansing Oil Mild\u003c\/strong\u003e is the first step of a double cleanse — the one that removes makeup, sunscreen and the oily buildup that collects in pores through the day.\u003c\/p\u003e\u003cp\u003eIt is built on \u003cstrong\u003eheartleaf (Houttuynia cordata) extract\u003c\/strong\u003e with lightweight plant oils. The \u003cstrong\u003eMild\u003c\/strong\u003e version is the gentler of the two Anua cleansing oils, so it suits skin that finds the original too active. Applied to dry skin it dissolves everything on the surface, then emulsifies with water into a milk and rinses away without a greasy film.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e on dry skin and dry hands, massage 2–3 pumps over the face for about a minute. Add water to emulsify, then rinse. Follow with a foam cleanser.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200 ml\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDoes it remove waterproof sunscreen and makeup?\u003c\/strong\u003e\u003cbr\u003eYes. An oil cleanser is the correct tool for both — water-based cleansers alone leave residue behind, which is a common cause of clogged pores.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill an oil cleanser clog my pores?\u003c\/strong\u003e\u003cbr\u003eNo, as long as you rinse it fully. This one is formulated for pore care specifically and emulsifies completely with water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is the difference between the Mild and the original?\u003c\/strong\u003e\u003cbr\u003eThe Mild has a lighter, gentler formula for sensitive or dry skin. The original is stronger on sebum and better for very oily skin.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":49551076917504,"sku":null,"price":24.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/99a74f8a-2860-4545-a02b-0d85a830d3db.webp?v=1789259485"},{"product_id":"anua-heartleaf-70-daily-lotion","title":"Anua Heartleaf 70 Daily Lotion 200 ml","description":"\u003cp\u003e\u003cstrong\u003eAnua Heartleaf 70 Daily Lotion\u003c\/strong\u003e is a light everyday moisturizer for skin that runs oily but still needs hydration. \u003cstrong\u003e70% of the formula is heartleaf (Houttuynia cordata) extract\u003c\/strong\u003e, the calming ingredient the brand built its name on.\u003c\/p\u003e\u003cp\u003eAlongside it sit \u003cstrong\u003ethree types of hyaluronic acid\u003c\/strong\u003e that hold water at different depths, and \u003cstrong\u003ebasil leaf extract\u003c\/strong\u003e to soothe. The texture is a thin lotion rather than a cream — it sinks in fast and leaves no film, which is why it works in humid weather and under sunscreen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e after serum, smooth a small amount over the face. Morning and evening. In the morning, follow with sunscreen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200 ml\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs a lotion enough, or do I need a cream too?\u003c\/strong\u003e\u003cbr\u003eFor oily and combination skin a lotion is usually enough year-round. If your skin feels tight after it, add a cream on top at night only.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it break me out?\u003c\/strong\u003e\u003cbr\u003eIt is formulated for blemish-prone skin and is free of heavy oils. Heartleaf itself is used specifically to calm the inflammation around breakouts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is the difference between this and the Heartleaf 77% Toner?\u003c\/strong\u003e\u003cbr\u003eThe toner is a watery first step; this lotion is the moisturizing step that seals it in. They are designed to be used together.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":49551078031616,"sku":null,"price":27.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/1_2edc1e13-49ba-4b6e-bd78-958484ae1001.webp?v=1787781367"},{"product_id":"anua-azelaic-acid-10-hyaluron","title":"Anua Azelaic Acid 10 + Hyaluron Redness Soothing Serum 30 ml","description":"\u003cp\u003e\u003cstrong\u003eAnua Azelaic Acid 10 + Hyaluron Redness Soothing Serum\u003c\/strong\u003e is a leave-on serum for skin that looks flushed, uneven or marked after breakouts. \u003cstrong\u003eAzelaic acid at 10%\u003c\/strong\u003e sits high on the ingredient list — it is one of the few actives that works on redness and post-blemish marks at the same time, and it is gentle enough for skin that cannot tolerate stronger acids.\u003c\/p\u003e\u003cp\u003eAround it sits \u003cstrong\u003etriple hyaluronic acid\u003c\/strong\u003e to offset any dryness, plus \u003cstrong\u003eheartleaf extract\u003c\/strong\u003e to calm. Non-comedogenic and made for sensitive skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e after toner, apply a thin layer over the face or just on the areas that need it. Start every other evening and build up to daily as your skin adjusts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30 ml\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat does azelaic acid do for the skin?\u003c\/strong\u003e\u003cbr\u003eIt calms visible redness, evens tone and helps fade the dark marks left behind by breakouts. Unlike AHAs it does not make skin more sun-sensitive.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it if my skin is sensitive or has rosacea-like redness?\u003c\/strong\u003e\u003cbr\u003eYes — this is exactly what it is designed for. Azelaic acid is one of the most tolerated actives for reactive, easily flushed skin. Patch test first if you are very reactive.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it with retinol or vitamin C?\u003c\/strong\u003e\u003cbr\u003eYes, but not in the same layer at first. Use azelaic acid in the morning and retinol at night until your skin is used to both.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":49551080358144,"sku":null,"price":25.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/Anua_20Azelaic_20Acid_2010_20Hyaluron_20Redness_20Soothing_20Serum_2030ml_0da71274-e1e6-4e56-af55-08ad83e6e1f4.webp?v=1789258061"},{"product_id":"anua-rice-milky-toner","title":"Anua Rice 70 Glow Milky Toner","description":"\u003cp\u003e\u003cstrong\u003eAnua Rice 70 Glow Milky Toner\u003c\/strong\u003e is a milky toner — thicker than water, lighter than an essence — built for skin that looks dull and feels rough.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e70% rice extract\u003c\/strong\u003e carries the amino acids and starches traditionally used in Korean skincare for a soft, even glow, while \u003cstrong\u003eniacinamide\u003c\/strong\u003e works on tone and barrier strength. The milky texture means it hydrates and preps the skin in one step, so it suits dry or tired skin that finds watery toners insufficient.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e after cleansing, pour a little into the palms and press over the face. Follow with serum and moisturizer. Morning and evening.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat is a milky toner?\u003c\/strong\u003e\u003cbr\u003eA toner with a light lotion texture. It hydrates more than a watery toner but is not a substitute for moisturizer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill rice extract brighten my skin?\u003c\/strong\u003e\u003cbr\u003eRice extract is used for a softened, more even-looking glow rather than for fading dark spots. The niacinamide in the formula does the tone work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCotton pad or hands?\u003c\/strong\u003e\u003cbr\u003eHands, pressed in, so nothing is wasted on the pad. Use a pad only if you also want light physical cleansing.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":49551305048320,"sku":null,"price":25.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/1_20a3a0ec-bbe9-4fac-95af-63d0bae31c19.webp?v=1787793338"},{"product_id":"anua-niacinamide-10-txa-4-serum","title":"Anua Niacinamide 10% + TXA 4% Serum","description":"\u003cp\u003e\u003cstrong\u003eAnua Niacinamide 10% + TXA 4% Serum\u003c\/strong\u003e targets stubborn discolouration — the dark patches, melasma and post-acne marks that do not fade on their own.\u003c\/p\u003e\u003cp\u003eIt pairs two of the most evidence-backed brightening ingredients: \u003cstrong\u003eniacinamide at 10%\u003c\/strong\u003e, which slows the transfer of pigment to the skin surface and strengthens the barrier, and \u003cstrong\u003etranexamic acid at 4%\u003c\/strong\u003e, which works further upstream on the trigger for pigment production. Together they address discolouration from two directions rather than one.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e after toner, apply a few drops to the whole face or directly on dark spots. Morning and evening. Sunscreen every morning is essential — without it, new pigment forms faster than the serum can fade it.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow long before I see a difference?\u003c\/strong\u003e\u003cbr\u003ePigmentation responds slowly. Expect 8–12 weeks of daily use for a visible change, and only if you use sunscreen alongside it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs 10% niacinamide too strong?\u003c\/strong\u003e\u003cbr\u003eFor most people no, but if your skin is new to niacinamide, start every other day. Flushing usually settles within a couple of weeks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it with vitamin C?\u003c\/strong\u003e\u003cbr\u003eYes. The old warning about mixing them applies to raw laboratory forms, not modern cosmetic formulas. Many people use vitamin C in the morning and this serum at night.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":49551312027904,"sku":null,"price":25.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/ANUA_Niacinamide_10_TXA_4_Serum.webp?v=1789258195"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/collections\/anua.webp?v=1788433543","url":"https:\/\/www.poshystore.com\/en\/collections\/anua.oembed","provider":"Poshy Store","version":"1.0","type":"link"}