{"title":"Beauty of Joseon","description":"\u003cp\u003eBeauty of Joseon is a Korean skincare brand that draws on hanbang, the traditional Korean herbal approach, and reworks it into light, modern textures. The brand is best known internationally for its Relief Sun sunscreens, which many shoppers pick because they feel closer to a moisturizer than to a classic sunscreen.\u003c\/p\u003e\u003cp\u003eAt Poshy Store the Beauty of Joseon collection focuses on daily sun care and the eye area. It includes Relief Sun with rice and probiotics at SPF 50, the lighter Relief Sun Aqua-fresh with rice and panthenol for oilier skin or warmer days, and the Revive Eye Serum with ginseng and retinal for the skin around the eyes.\u003c\/p\u003e\u003cp\u003eA practical routine is the Revive Eye Serum in the evening and a Relief Sun sunscreen as the last step every morning, reapplied through the day when you are outdoors. If you are choosing between the two sunscreens, the original is more comfortable on dry skin while the Aqua-fresh version has a fresher finish. Shop Beauty of Joseon at Poshy Store.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-revive-eye-serum","title":"Beauty of Joseon Revive Eye Serum Ginseng + Retinal 30 ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Revive Eye Serum: Ginseng + Retinal\u003c\/strong\u003e is unusual for an eye product — it comes in a \u003cstrong\u003e30 ml\u003c\/strong\u003e tube, several times the size of a standard eye cream, which is why many people use it on the whole face as well.\u003c\/p\u003e\u003cp\u003eIt pairs \u003cstrong\u003eginseng root extract\u003c\/strong\u003e, the ingredient at the heart of Beauty of Joseon's hanbang (traditional Korean medicine) approach, with \u003cstrong\u003eretinal\u003c\/strong\u003e — a retinoid that converts to retinoic acid in fewer steps than retinol, so it is generally considered more efficient at the same strength. Together they target fine lines, crepey texture and a tired look around the eyes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e in the evening, tap a small amount around the orbital bone with the ring finger. Start two or three nights a week and build up. Sunscreen every morning is not optional while using a retinoid.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30 ml\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat is the difference between retinal and retinol?\u003c\/strong\u003e\u003cbr\u003eRetinal (retinaldehyde) is one conversion step closer to the active form than retinol, so it tends to work faster at comparable strengths. It is still gentle enough for the eye area in this formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it on my whole face?\u003c\/strong\u003e\u003cbr\u003eYes, and the 30 ml size makes that practical. Many people use it as a beginner retinal for the face.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it irritate my eyes?\u003c\/strong\u003e\u003cbr\u003eApply to the orbital bone, not the lid or lash line. If it stings, use less and space out applications.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":49551061451008,"sku":null,"price":19.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/1_e1338862-c968-4993-90fa-afc19126f4c0.webp?v=1787780928"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50","title":"Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ PA++++ 50 ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Relief Sun: Aqua-Fresh Rice + B5\u003c\/strong\u003e is the lighter of the brand's two sunscreens — same \u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e protection, but with a watery, fast-drying finish instead of a dewy one.\u003c\/p\u003e\u003cp\u003eIt is built on \u003cstrong\u003erice extract\u003c\/strong\u003e and \u003cstrong\u003epanthenol (vitamin B5)\u003c\/strong\u003e, which keeps it comfortable without adding weight. The chemical UV filters mean \u003cstrong\u003eno white cast\u003c\/strong\u003e on any skin tone, and the finish stays matte enough that oily skin does not look shiny an hour later.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e as the final step of your morning routine, apply an even layer over the face and neck. Reapply every two to three hours with sun exposure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow is this different from the original Relief Sun?\u003c\/strong\u003e\u003cbr\u003eThis one is watery and dries down light — better for oily skin and hot weather. The original Rice + Probiotics version has a moist, cream-like finish that suits dry skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it leave a white cast?\u003c\/strong\u003e\u003cbr\u003eNo. It uses chemical filters, so it disappears completely on all skin tones.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I wear it under makeup?\u003c\/strong\u003e\u003cbr\u003eYes. The dry-down is one of its strengths — foundation sits on top without sliding or pilling.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":49551312290048,"sku":null,"price":20.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/1_27cdf01b-8cc4-43bf-bfdd-c5ac8e498c39.webp?v=1787793698"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa","title":"Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++ 50 ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Relief Sun: Rice + Probiotics\u003c\/strong\u003e is the original of the brand's sunscreen line and the reason it became a K-beauty staple. Rated \u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e, it gives the highest common level of UVB and UVA protection in a texture that behaves like a light moisturizer rather than a sunscreen.\u003c\/p\u003e\u003cp\u003eIt is built on \u003cstrong\u003e30% rice extract\u003c\/strong\u003e and \u003cstrong\u003egrain-fermented probiotics\u003c\/strong\u003e, with \u003cstrong\u003eniacinamide\u003c\/strong\u003e for tone. The chemical UV filters mean there is \u003cstrong\u003eno white cast\u003c\/strong\u003e, which is the single reason most people switch to it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e as the final step of your morning routine, apply an even layer over the face and neck. Reapply every two to three hours with sun exposure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDoes it leave a white cast?\u003c\/strong\u003e\u003cbr\u003eNo. It uses chemical UV filters rather than zinc oxide, so it disappears on all skin tones. This is what sets it apart from mineral sunscreens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I wear makeup over it?\u003c\/strong\u003e\u003cbr\u003eYes. The finish is a soft dewy one, not tacky, so foundation sits on top without pilling. Let it set for a minute first.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is the difference between the Probiotics and the Aqua-fresh version?\u003c\/strong\u003e\u003cbr\u003eThis one has a moist, cream-like finish that suits dry and sensitive skin. The Aqua-fresh version is lighter and more watery, which suits oily skin better.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":49551312945408,"sku":null,"price":20.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/files\/14.png?v=1789257000"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2608\/5888\/collections\/beauty-of-joseon.webp?v=1789246748","url":"https:\/\/www.poshystore.com\/en\/collections\/beauty-of-joseon.oembed","provider":"Poshy Store","version":"1.0","type":"link"}