Huda Beauty was founded by beauty entrepreneur Huda Kattan and is headquartered in Dubai. The brand started with false lashes in 2013 and grew into a full colour cosmetics line that is now one of the best known beauty names to come out of the Middle East.

The Huda Beauty collection at Poshy Store covers face and lip essentials. It includes the Huda Beauty Loose Powder in the full size Cherry Blossom shade for setting makeup and controlling shine, the Huda Beauty Concealer for the under-eye area and spot coverage, and the Huda Beauty Lip Gloss Kit for anyone who prefers a set of shades over a single tube.

A common question is how these pieces work together. The concealer goes on after foundation, the loose powder locks it in place so it stays put through a long day, and the gloss finishes the look. Together they make a compact base kit rather than a deep range of one product type.

Browse Huda Beauty makeup at Poshy Store in Jordan.