Paula's Choice is an American skincare brand founded by beauty author Paula Begoun. It is known for straightforward, fragrance-free formulas and for publishing detailed ingredient information, which has made it a favourite among shoppers who like to read a label before they buy.

The Paula's Choice collection at Poshy Store features the brand's best known product, the Paula's Choice BHA Liquid Exfoliant. BHA stands for beta hydroxy acid, and here that acid is salicylic acid. It is a leave-on liquid rather than a scrub, so there is nothing to rinse off and no physical rubbing involved.

People often ask how to work a liquid exfoliant into a routine. It is usually applied after cleansing on dry skin with a cotton pad or fingertips, starting two or three times a week and increasing only if the skin stays comfortable. Daily sunscreen matters more than usual when you are using any exfoliating acid.

Shop Paula's Choice at Poshy Store in Jordan.