The Ordinary is a Canadian skincare brand from DECIEM, launched in 2013. It became widely known for naming products after their active ingredients and concentrations rather than marketing terms, which makes it easy to see exactly what you are buying.

The Ordinary collection at Poshy Store is our largest brand range, with 20 products across most of the categories the brand covers. Vitamin C is represented by the Vitamin C Suspension and the Ascorbyl Glucoside serum. Exfoliating acids include Salicylic Acid, the Glycolic Acid Toner, Lactic Acid with HA and the AHA and BHA Peeling Solution. For retinoids there is Retinol in Squalane and a lower strength Retinol option. Hydration and tone are covered by Niacinamide with Zinc in two sizes, Hyaluronic Acid with B5, Alpha Arbutin with HA and Natural Moisturizing Factors. There is also the Caffeine Solution, Volufiline with Pal-Isoleucine, the SPF 45 Serum Sunscreen, the Multi-Peptide Serum for Hair Density in 30 ml and 60 ml, the Lip and Lash Set and the Mini Icons Set.

New to the brand: a simple starting routine is one hydrating serum, one active and a sunscreen. Avoid stacking several strong acids, or an acid and a retinoid, on the same night, and introduce new products one at a time.

Shop The Ordinary at Poshy Store in Jordan.