Rare Beauty is a cosmetics brand founded by Selena Gomez and launched in 2020. The brand is built around the idea that makeup should help people feel comfortable rather than cover them up, and it has become widely known for its liquid blush and soft, blendable face products.

The Rare Beauty collection at Poshy Store features the brand's liquid blush. Liquid blush is highly pigmented, so the usual advice is to use far less than you think you need. One small dot per cheek, blended quickly with a fingertip or a damp sponge, is normally plenty.

A question that comes up a lot is whether liquid blush works over powder. It blends most easily on bare skin or over a cream or liquid foundation. If you use a powder foundation, apply the blush first and set afterwards, which keeps the colour from grabbing in patches.

Shop Rare Beauty at Poshy Store in Jordan.